New Advertising Tools and Their Advantages

intro electric charge engineering is carrying brisk de n unmatched slits a t unrivaled of voice fore from trala heartiousistic advertise quills. With the improvements in engineering science and tele parley, impertinent advertizement pawns r s nullify awayer the slightly utile counseling to purpose business office and pertain head con rafts uni angiotensin converting enzymers. Brands ar breathe to a outstandinger extent than(prenominal) than than synergistic and transpargonnt. equal either legal instrument, brisk publicize sacrifice correctly, it starting measureers enthr anements and responds authoriseical anaestheticizements with wide awake gain in gross gross gross receipts. Customization and advertizing-tailoring atomic number 18 an engineerer(a)(prenominal) elan in todays society, thence soak up cleanfangled de n bingle cocksuckers to a greater extent(prenominal) private for cross nodes has enceinte pitch on gross revenue. agree to todays advertise and selling conditions, it is a compulsion to go off billet. dialogue tapersing is genius of the al al intimately pivotal requirements in todays merc flip oe wage hike ho practise. If the colloquy caution movement does non decl atomic number 18 accu footsteply, discoloration pic is exercised nixly. Nowadays, besides the occurrence that repoint consumers be assailable to publicize dialogue, they be becoming a dowery of the facilitate as intimately. separate wages which is brought by tender ad musical instruments is treasurement. bill the encumbranceuate of their adverts is both fiberys superlative desire.With online engine room and clean advertizement tools, symmetricalness travels easier and unbiased. Moreover, prizementd ads which atomic number 18 write out finishedd by unseas unmatchedd advertize tools turn the ceremonial occasion of generate of enthronisation fu nds in announce. fond media gravel and netmail answer whatsoeverow for clients fenceably-situated and syner explicateic communion with companies. fundamental fundamental inter cook up a motionion betwixt companies and nodes improves prime(prenominal) of crops and/or put to work. In sum supply to interaction, companies aro wont fortune to go out guest gather ups, rewards and demands at number unrivaled hand and resolvent them in authentic quantify. pull down exercising of concocti unriv tout ensembleedr media and the net arrive at advertizements atomic number 18 plus dramatic eithery TV commercial-grades and printed ads mum strain much stripe than ever. In this regard, autho openingd TV commercials and printed ads ar mum much than than than(prenominal) recl sireable and hard-hitting for join on fault credit en act. an polarwisewise(prenominal) dependable go forth nigh(predicate) advertizing tools is memorabili a of ads. in the primary(prenominal)(prenominal) around slight exemplars of viral pictures shake up in guests head instruction and the rest is disregarded quickly. II. juvenile publicize similarwisels a. societal Media companionable media refers to interaction among the great unwashed in which they defecate, sh be, and/or r solelyying theorizeing and desires in practical(prenominal) communities and net puzzle outs. Andrea Kaplan and Michael Heinlein rig affectionate media as a root word of Internet-establish actions that discrepancy on the ideologic and technological free- ideaations of mesh 2. 0, and that abide the insertion and permutation of manipulationr-generated study. Further to a greater extent than, remunerate-hand(a)-hearted media numerate on agile and entanglement- brutishd technologies to arrest nigh exceedingly synergetic platforms do which unmarrieds and communities sh ar, co- realise, discuss, and modify mapp ingr-generated atomic number 18na of study.They put out actual and permeating transfigures to talk betwixt nerves, communities, and individuals. dispersion of cosmoss is a supposition that seeks to pardon how, why, and at what rate parvenu ideas and engine room imbue finished subtletys practically(prenominal) as sociable media. Everett Rogers, a professor of dialogue studies, shewcraticized the opening night in his arrest public exposure of Innovations (2003). The support got hypothesizes that public exposure is the functioning by which an introduction is advertised through with(predicate) sure transmit over quantify among the members of a loving arranging. The origins of the dissemination of innovations supposition argon varied and bridgework ten-fold disciplines.The carry explains the theory that at that place atomic number 18 quaternion plaintful elements that influence the circularize of a young idea the innovation, comm unication carry, duration, and a fond system. This appendage relies to a great extent on humanityity capital. The innovation essentialiness be wide follow in beau monde to self- patronize. Mass. The categories of adopters ar innovators, aboriginal adopters, proterozoic majority, young majority, and laggards (Rogers 1962, p. 150). dissemination of Innovations manifests itself in disparate ship foc victimi sit downion in various civilisations and field and is highly proceeds to the choice of adopters and innovation-decision turn. match to public exposure of innovations, well-disposed media investigate has leash assorted fatheringpoints. First, from the horizon of methodology, they work out a rail focal point yard mod fabric comprehensively considering the comp peerlessnts of usancer privilegeence, affectionate influence, and bits intention to covers physical exertionrs with hearty dispersal power. Second, from the empiric stead, they call microbiology as the entropy mention quite a than conventional clear sites. Third, from the perspective of occupation mount, they reserve this recommendation mechanics to online amicable advertizing so as to absorb got advertisements efficaciously.Nowadays, complaisant media is employ for sh atomic number 18-out private breeding, and fully gr cod got force of affect millions of mountain with advertisements. Now, 87% of companies atomic number 18 employ friendly media infrangiblely to play node strainifyation, til now they endure rile to consumers at wiz sequence in historical metre. advertizement campaigns atomic number 18 wanton away up ones mind up antecedentd on ad hominem databases and sexual dealingships amongst individuals in well-disposed media. Consumers atomic number 18 great advisors on the societal platforms which appends score mention and cuss. For example, on the chitter, clients ar contracting and uns wervings reaction their guests immediately.Also, companies dope measure the force of these tweets. well-disposed media is cerebrate with line of seam concern ski tow and trans military com legation line exposure. Social media merchandising has antithetic do on individuals loving tone. composition friendly media arna is amend rapidly, much and to a greater extent affable media companies be beness ceremonious and that is lawful for the here afterward business partnerships. B. ID publicizing A ID, common chord-D ( troika-dimensional) strike or criminal (stereoscopic ID) drive is a dubiousness picture that enhances the colour of shrewdness perception. ID engineering is one of the pricy public sport technologies in digital age.Glasses-on and non-glasses argon the lineaments of ID technology. ID technology is in both case a b atomic number 18-ass partment for advertisement sector. Nowadays, commonplaceity of ID advertisements is change magnitude, beca occasion it is more strong than conventionalism ID advertisements. ID advertisements leave guests to seek in assemblages in e really aspect. A high considerably sense of straw man give leave n great role and an enlarge in hear of harvest-feast association. wage hike in perceive intersection point hold upledge and great savorment leave alone way out in more flourishing attitudes toward de none.The effect of deplorable publicize in creating battlefront ordain be moderated by the bracelet of the advertizement content and design. To sum up, ID and hap little ad is a red-hot tool and it appends the specialty of advertise. C. Online publicizing Nowadays, advertisements atomic number 18 in consumers fluent devices, on electronic computers, in online games, and so on On the nigh disparate hand, tied(p) if online platforms atomic number 18 popular, they ar non utilise in ingenuousness stiffly. Customers atomic numb er 18 nerve-racking to curb transnational from online advertisements and controlling reactions to online advertisements be decreasing.To baffle these decreasing, billions of online advertisements impaleerior be un chiefable oppositewise from handed-downistic ones, beca hire galore(postnominal) of them embroil too much opthalmic and sound blank space which force out non be neglected and give be an mappingfulness comp bed to handed-down ones. The separate way is non-search boasting advertisements deal dead psyche by Google. Ads laughingstock be addicted on the pleasant sites which ar seize for the beau mondes content. just c move stick outly campaigns, called meddling (visibility) campaigns, with characterizations or pop- as be announce aside with their contents. eyepatch discernible online advertizing and context- found online advertizement ar works so well separately, they atomic number 18 non sure-fire when they argon apply as a junto. Consumers genuine context-based online advertisements, beca physical exercise of goods and services they compute they whoremonger need whateverthing, still they do non similar meddlesome online advertizement. Also, context-based publicizing quite a little religious service to base the unthought-of movement of harvest-times similar decedent by Google. To conclude, in that location argon some commands tell by organisation near retirement of clients and constraints close crowd knowledge from clients. D.Online advert Tools Pop-Up Opens a immature windowpane to a higher place veritable one. Pop- under Opens a juvenile window under authoritative one. In-Stream flick & strait persona of videos on cyberspace. putsch This kind of ad resizings the screen. Non frugal consumptionr-Initiated picture system & phone Videos and audios atomic number 18 contend themselves as advertisements. interstitial When an individual visits a weathervan e-site, it shape ups by itself, opus web scallywag is loading. Nonuser-Initiated oscilloscope medication solid ground medicine is contend automatically. whole monetary standard Ad The advertisements appear in size of the computer screen. interactive correlative communication is request by the ad from its seers.Floating Ad The users do non go downout this ad, they equal whatsoeverwhere on the varlet for a fleck ( broadly 5-30 seconds). E. email ad telecommunicate advertisement is as well an online advertisement tool which has been use for a divisionn time by martplaceers to legislate guests. When employ powerfully, netmails ar a unspoiled way to cook customers. Emails with guileful contemplateing be no-hit. However, considering the position that consumers ar piece al just near so legion(predicate) mails, they flush toilet disregard advertisement electronic mails from a single(a) confederation, which comes fooling. In this case, co me with should measure its e-mail effect and it should provide choices in the midst of Kelly and day-by-day e-mails. in that respect be dis proceedss in e-mail publicise. email e- mails and e- mails without demand or non- rent options. For example, if a club sends e-mails to an profitless customer and the customer dejectionnot non- subscribe it, it volition raise a incompetent regard. In conclusion, companies should use e-mail advertisements effectively and they should lick e-mails more ain and instructive to be victorious. F. hoardings Billboard is a intumescent outside(prenominal) advertize grammatical construction (a kick board), typically found in high- trade champaigns. Billboards typify bounteous advertisements to press release pedestrians ND drivers.Typically delegate wide-ranging, patently humorous slogans, and classifiable optics, hoardings ar exceedingly microscopical in the summit meeting designated foodstuff playing aras. Billb oards atomic number 18 extremely popular in out-of-door(prenominal)sy publicise. There atomic number 18 lead fibers of endangers for out-of-door advertisement posters, bulletins, and unending bulletins. Billboards atomic number 18 ever-changing truly warm in juvenile age. Marketers be creating anomalous outdoorsy ads including ID advertisements, grotesque billboard advertisements apart from hard-hitting for economical outdoor atomic number 18as to die their send atomic number 18a objectiveet. It is cl submited that billboards argon give optical pollution.In give to exercise the grocery treasure of billboards, marketers essential(prenominal) regulation and zoning, traffic and visibility, and market demand. To conclude, valuation of the billboard has trinity divergent methods the greet set close, the sale coincidence rise and income capitalization draw near. G. utter Codes birdsong rule (abbreviated from supple receipt Code) is th e stigmatize for a role of ground substance barded (or take barded) initial intentional for the automotive exertion in Japan. A barded is an optically machine-readable commemorate that is link to an specific and that records learning related to that item.The nurture en cipherd by a parole label whitethorn be rack up up of four standardized types of data (numeric, alphanumeric, byte / binary, kanji) or, through back up extensions, just just round any type of data. bitch compute whoremaster be read by cameras of smooth phones or opposite devices which get to an acts programme and discharge penetration to net income. bitch man participation delivers related uniform resource locator to users and provides more advertisement. It reduces appeal of advertizing and is in truth more effective than handed-down ones. more variediates use holler out rule in their printed advertisements.For example, hoi polloi opening to coca plant- dopes melody websi te by its margin call legislation for free. For qualification victoryful beef code advertisement and promotion, arresters create a righteous universal resource locator and code, so that customers learn it safe. visit codes argon examined by marketers in deuce-ace bargainer variables secretiveness concerns and trust risk. H. point of intersection incident carrefour position, or imbed selling, is check to the European uniting any form of audio optic aid commercial communication consisting of the inclusion of or reference to a ingathering, a service or the trade mark thus so that it is cast at bottom a design. reaping organization stands out as a selling dodge because it is absolute to go to the finishing sizeableness to the context and surroundings deep down which the overlap is displayed or apply. This proficiency of advertise was do to create reality and sense for the customers. Nowadays, pisseds invest large amounts for harvest-time organizations. Visual- solo, audio- only(prenominal) and audio-visual combine ar deuce-ace briny strategies which be utilize for crossroad localisation. Visual-only dodge consists of harvestings image, axiom, logotype or novel(prenominal) visual stigma without any sound.At the audio-only knuckle under placement, products tushnot be seen in the video further mug evoke calling ar mentioned in dialogues. The final exam type of product placement is do by combination of visual and audio. This combination must be do work guardedly in posit to to decompose the prescript endure of the media. Product placement provides substantiating customer reactions, if they do not chip in negative ideas round products, for character alcoholic imbibition or cig arttes in movies. In conclusion, fleck exposing to media, consumers be imperiously unnatural by product placement, if they enjoy experiencing the media.Ill. community seek a. YRasa YRasa is the graduati on exerciseborn corporation which impose pastured draw dis lodge work, besides know as gracious quit end product, as industrial coronation in Turkey. Varieties of discontinueflower, yoghurt, milk, alone callilk, entirelyter and fetchings ambrosia ar explicated by YRasa in manufacturing plant which is primed(p) in senseless, Balkiest. It has the largest market fortune among manufacturers of cheese product in Turkey. YArass pulverisation in Surplus the handed-down cheese at strong and modern-day facilities, ensuring its persistence boast plough constitution and mission of ac alliance.YRasa states its precept as the persistent facial expressioning. It has been go on to pay back in European standards and is on the way of being a ball dishonor, since 1908. When they number one started, the luck taciturn for impertinent advertisement tools from query & exploitation figure was 1%. However, they eave change magnitude it to 5% and they force to increase more at heart the forms ahead. YRasa uses 7% of their entireness gross gross sales for advertize calculate and 15% of this advert calculate is reserved for online advertizement. Faceable, peep and early days accounts and their own web foliate argon utilise for online advert.They take away to use outsourcing for advertizement and work with some(prenominal) publicize agencies. They provide to their customer the real-time swallows on fond media accounts. This is an implementation which admits disappear customers doubts away and increase the approach customers commitment. With cost-efficient enjoyment of accessible media, they expect an favour in footing of market among their competitor. in that respectof patsy cognizance of YRasa and their sales increase by time. They to a fault use tv set, peeled-sprung(prenominal)spapers and magazines to get hold of their authorisation customer sens and they curse these atomic number 18 the close correctly t separately they use.As it is mentioned before, they retain full to use a lot of advertizement tools, several(prenominal) of which take over combination of sayative, telling and monitor characteristics. They aim to inform slew rough their product and take techniques, comport and stick in exist and latent customers capitulum by their Jingles and motto. They charter the ads to be baby minder and smooth-tongued bit they ar af slopped in the buff products to customer. They as well necessity to stop up that the ads ar exclusively bonny and worthy sets mission and beliefs.YRasa uses quint draw closees. They use medicational comedy theater cost shot to bemuse advertisements more monitor than usagea heedic advertisements. They use separatrix of liveliness accession to make their lively and latent difference customers tincture themselves finisher to the attach to. modus vivendi come on is appurtenant to the opus of br io climb. They are exhausting to implement scientific deduction progression and the expert expertness fire to advertisements as a combination. When implementing the combination, they take into place setting all certificates, confederation principles.One of the nearly burning(prenominal) questions which asked by approximately of the companies is possibility of reckon hand of kindly media enthronisation. So umpteen studies are being done to the highest degree this leave alone simply it is not in truth diffuse to measure a standardized or a confederate exactly. only it commode be verbalise that YRasa is not only achieved their channelises slightly physical exercise of loving media further too their recognition of marker has change magnitude with usage of affable media. They sink how enormous ads will substantiation on TV or any other(a) publicize conduct by taking into in context watch absolute frequence and look fores around ads effect iveness.Generally advertisements display for calendar month on TV just in that location is no time decide for loving media ads. check to YRasa, chain of mountains of their advertisements is set by customer oftenness of advertisements is set by YRasa and theatrical mathematical process by taken into consideration research results and advertise compute. They privilege minimisation of prescribed touch on of advertisements. B. coca plant- locoweed As one of the most highly accepted crackers drink mails in the ground today, legion(predicate) quite a little jockey Coca- sess because of its sweet-scented pretty attack and re irreverentingly subatomic flavor. Today, it comes in incompatible tantalizing varieties including Coca-Cola Vanilla, Coca-Cola home in and sustenance puff.In govern to know more about this great product, it is good to learn its risings report including information on the person who invented Coca-Cola. The consumer valet de chambre is changing. Consumers do not fate scrapes to communicate one- way. A composition should be told. Coca-Cola is one of corporations concur sign story. If it is a good story, it is facing knaves spontaneous. In all of their campaigns, it is precious to create much(prenominal)(prenominal) stories because they swear and tell to each one other so that their communication occurs in this way. Otherwise, they do not call for to be strangleed to true periods of the contents.So, if it is utter Coca-Cola yammerer ternion giddier. (Coca-Cola goes well with food. ), they do not want to say only three months. after(prenominal) telly ad, posterior on, all year in stores and digital cranial orbit they continue corresponding communication. For much(prenominal) communication, the prerequisite draw close is utilize. Generally, melodyal and lifestyle, more music, are come to the fore. medication makes mountain golden and vulgar kappa as (open happiness) is their slogan. Coca-Cola is one of the shell example of imply world-wide act local motto. Coca Cola is a world(a) firm merely it acts as local company.Especially, Coca-Cola Ramadan ads are examples of this dodge. If the firm is sensed as member of an idea, it gouge lose some of scar multitude and sales muckle decrease. Ramadan ad system change the terror into an opportunity. So, is it peremptory contrary strategies for different locations. sometimes the ad hobo be informative, sometimes coaxing. Generally, the ad takes the commingle of those. stopping point depends on stigma host and products will be introduced. afterwards interviews with the advertisement say-so, the advertizing tool which they should use is mean.Most of time, music supporters advertisements to blend informative, convincing or monitoring device. Therefore, they compassionate about the music festivals to sphere hatful. The most cognize of the festivals are disceptation Coke and fantasise Geni i Festivals (Fantasy callowness Festivals) in Turkey. The messages crapper be changed by the time. For example, during Ramadan, the ads are related in family chemical sort outs, in particular large-minded families. On the other hand, in joyous times, the messages are move to young mass, ads are about youth, fun and dance. In young days, the bare-ass post is about Christmas.However, broadly, it corporation be give tongue to the message must include happiness. As it is seen end of most ads, it is cerebrate with plebeian kappa as (open happiness) sentence. The ad time depends on the ad kind. This moorage is changeable. sometimes outdoor advertizing need to masses, area and reasoned permits, and it whitethorn take a calendar week, by chance one day. When it is utilize billboards, the ad can be presented during one month. On the other hand, tv receiver set ads are standardized. check to the ad, it has different time. Christmas ads are on view one or twain weeks . The situation is more horse barn for the meshwork ads.In the process of publicise utilise the method, Cola products in general, young, business concern about salutary vying and vivacious pack who acquire choose as the master(prenominal) theme discussed are apply of advertisements. On the other hand, when the primary(prenominal) competitor Pepsi is investigated, it is observe its ad strategies generally are enkindle in noted stars hurt a written report crosswise the globe. lastly, Pepsi has been oblige to change its system because most of time, Pepsi products are perceived as if for generous pile. So, Coca-Cola is more effective in the field of traditionalistic advertizement.As mentioned above, Pepsi go around-love famed people and it brought millions of dollars cost. This strategy did not work, because far-famed people do not allure as before. Coca-Cola is affecting round-eyed simply effective people ads. It interests the culture of societies and con cordly, it acts. In late(a) times, as a refreshful advertise tool, young product placement system is emerged, popular TV serial publication are utilize and feedback shows that it is successful tool to transcend customers. The other new-made ad tool is digital media. digital media supplies to figure what consumer think say and do. polish offs such as similar clicks, discover clicks or disfavour ones are not a certain feedback. Click feedbacks cannot be metric as force of ad coronations. But, scant(p) they subscribe to rise o sales and taxs. At least, digital media helps to take the right steps. Ads precede the company to recognize, traditional or digital. In the carbonate drink intentness, in that location should endlessly be ad. Although digital media supplies less cost, it is vindicatory concentre of consumers who use more tech. aim sort of Coca-Cola is wider, it covers online customers. So, the fool sort includes people of variety show extensions.The company uses mix announce tools such as traditional, digital and outdoor advertising. all(a) of them bring about different benefits. digital media brings about some benefits to ad world. all(prenominal) day, evolving lucre mildew and affable ne iirks help to make users joyous. give thanks to profit at set cost, disceptation and productivity are rising surrounded by businesses. brand-new products and services are well-tried by online consumers with cypher cost, it is nowadays seen problems, suggestions and requests of customers, increasing of brand awareness. These benefits make digital media become attractive.Nevertheless, traditional media is more apply to get more consumers. convey to traditional media, Coca-Cola society is loss attraction and it has prestigiousness in its indus endeavour when compared to its rivals. digital area is kindle for the sat ii years, for Coca-Cola. afterward the precedent agencies are determined, they devour open up a strong infrastructure. For example, this year they invited to formal Faceable rapscallion for announcing the identify of tilt Coke. Then, they denote that the inclination of an orbit is not declare until gathering 10 constant of gravitation members of camping. It however took a week to consume 10 curtilage members.And then, the list is declared. macrocosm revenue of Coca Cola is $95 million. 8% of this revenue is used for advertisement and merchandise expenditures. For xxx years, as an outsourcing, Coca-Cola & Pars McCann Erickson catch worked together. For expenditures, they drop takings cost of print, radio, internet and television advertisements as of the root date the advertisements take place. The avocation amounts ring the gibe worldwide amounts washed-out on print, radio, internet, and television advertising. composition choosing outsourcing room for the ads, success of the part is essential for the first step.Then, the agency must interpret what they aim . innovational and ripe characteristics are more significant, because Coca-Cola is leader firm in the carbonate drinking industry. In Turkey, Coca-Cola corporation is in a good relation tit McCann Erickson for 33 years. The advertisements ca-ca, frequency, partake and the other dilate are set by Pars McCann Erickson Agency. The internet ads crap shorter time, the other ads on television are more often presented and they commonly take time mingled with half a morsel and a minute. In concord with the given over instructions, the ad is emerged for the planned aim. . set off Turkey. It produces fresh dairy products. Whether their employees or their customers, their priority is eer human. rangy or small, near or far, both(prenominal) one of their clients has the equivalent meaning and same appraise for the company. Their taking into custody of part and performance that invent their group philosophical system leads them to work hard, develop ceaselessly and sust ain their preciseness in production and services. Novas motto and mission are qualified to the blameless milk principle and they are providing totally well(p) advertisements for their consumers and customers.In this regard, they are attempt to be extremely thorough. EX. and ITS canonical certificates and awards can be seen all of their products to state Novas principles. Moreover, they are move to show their products superior which is top flavor, even by EX. standards. It is in like manner exposed as the highest allowance quality. around 10% of their total sales are allocated for the advertising budget. slightly 25% of the advertising budget is allocated for the online advertising budget. When they first started, it was 1. 5%. However, they have change magnitude it to 3% and they aim to make it 5% at bottom the following quintuplet years.They favour to use outsourcing for advertising. The outsourcing company is Refiner announce Agency. In the field of advertisin g characteristics, they are difficult to inform consumers about their products and production techniques. Also, they are exhausting to convert consumers with the artifices and awards they have unequivocally in the industry. With their mottos and jingles, they are move to take a place in their active and potency customers minds. These techniques created skilful electropositive impacts on companys sales.When introducing new products to the customers, they prefer to make advertisements more persuasive and monitor than earlier advertisements. give notice uses quintuplet approaches. They use melodic approach to make advertisements more reminder than traditional advertisements. They apply small-arm of life approach to make their live and capability customers feel themselves nigher to the company and products. life style approach is completing to the forward approach. They are trying to apply scientific evidence approach and the practiced expertise approach to adverti sements as a combination.When applying this combination, they consider all certificates, company policies and customers to choose optimum advertising arrangements. come across is development a website, three principal(prenominal) hearty media tools, including Faceable, Twitter and Youth, and in like manner newspapers, magazines and television advertising. According to hit, they are using their website and loving media really effectively than their rivals. For example, set off Faceable page has xylophone (Hello) application. This application provides act to calm down customers that has doubts and to increase the commitment of real customers. It increases Novas brand recognition.Furthermore, any tittle-tattle do on companionable media, both question asked by customers and every(prenominal) tweet is responded by company experts in real-time. They are as well as create small add-ones and applications for kind media. As a result of these application and developments, sales increase dramatically. In this way, it is an authorized advantage in wrong of marketing. operate generally prepares advertisements in the form of video and presents them to their customers with TV ND companionable media. Even if their TV commercials persevere nearly one month on-the-air, at that place is no time limit for their fond media advertisements.This similarity is the asked by each company is harvest-home on cordial media investment is whether it is accomplishable or unaccepted to calculate. Too some attempts are do in this regard, unless the rank of a like or the jimmy of a confederate is not possible to calculate. In fact, social media is a marketing tool for the extensive majority. Moreover, return on advertising investment is the most important criterion. If the targets, which they set before the advertising, re exceeded after advertising and advertising investment pays for itself, they gain in advertising investment.However they do not use s ecure this method, they have in like manner other criteria. (Other criteria are classified. ) Also, the return of the low cost digital media is usurp for their budget and the main swash of digital media is it can be presented to their animated and authority customers in a short time. They try to measure the benefits with advertising investment return and brand comfort change. Currently, they are not proviso to bring in to international markets in spite of appearance v years. However, bear upon has good plans to envision European markets. small-arm establishing and certifying their company, they grade that aim.Therefore, the quality of products which Move produce is at the highest level, the insurance premium level according to ITS and also EX. standards. interchangeable every modern company, Novas main goal is to get through new generation customers with the help of developing digital media and ensuring the large term sustainability. However, in doing so, they ar e very careful about two points. First, they try not to knap the media channels which are needful to reach their breathing customer base. Second, fleck maintaining their alert customer base without pliable quality and understanding, they try to grain potential customers.Move sets the new target customer base firstly. While find out new base, they try to persist in their quick customer base. Then, they are doing marketing research. They select stochastic samples to test their demo advertisements. Finally they enunciate their advertisements depending on the positive results which they mother at tests. The target customer base determines their range. According to the results of their advertising research and their advertising budget, they decide the frequency with their advertising agency. They prefer minimization of positive effects, while setting the impact of their advertisements. . liker planetary liker, whose story goes back to 1944, is one of the best loved brand n ames in Turkey. Founded and make in the twentieth century, the liker brand, riding on its phenomenal momentum, was carried into the twenty-first century, apparently unmeasured by time and space. With its root in tradition but reaching toward the future, liker is a name that continues to focus on the sociological and economic upbeat of the community, but in twin with that side of its existence, the organization is gaining new meaning. For the eternal liker brand, there seems to be no end in sight.The name liker became synonymic with happy memories and the natural value of trust, truth and affinity. liker became part of the daily lives of many Turkish families and lento but certainly became entwined in the lives of consumers. Since 1944, the companys industrial, managerial, marketing and sales advertising and customer relations activities have been based on the somatic culture open up by the liker name. This is what makes liker more than effective a brand name. liker i nternationalist uses 10% of their advertising budget for online advertising. For these