Teen People Magazine Essay -- BTEC Business Marketing GCSE Coursework

teenaged People MagazineThe Teen People, September edition, is a clipping designed to appeal to young egg-producing(prenominal) readers. Its content features well known celebrities, use of bright and flashy colors, and an organized layout that attracts an upbeat, young readership interested in high-quality appearance and style. Although the magazines main digest may appear to insure a great fashion sense, it also concentrates on a philosophical orientation by covering a more than diverse readership that includes all colors, sizes, and shapes of female persons. Teen People also expands its audience by recognizing both optical and text orientated audiences. To appeal to the more visual oriented audience, the magazine uses exotic photography in the advertisements for Self Esteem, cryptical Deodorant, and Ralph Lauren. For the more text oriented audience, the magazine includes celebrity profiles on Ruben Studdard as well as both Nick Lachey and Jessica Simpson. Whether the audienc e is visual or text oriented, Teen Peoples main objective is to create an animated and enjoyable magazine for young female readers. The advertisement for the clothing line Self Esteem uses an imaginative idea of a human butterfly to catch the eye of its visual oriented viewers (117). The advertisement pictures a young Mediterranean female with butterfly wings attached to her back. She is dressed in casual attire with thou cargo pants and a simple khaki colored shirt. The unusual depiction and choice in clothing may insinuate that an athletic female reader can effectively express herself by dressing comfortably in Self Esteem clothing wear. The smile and happy indication illustrates that granting immunity of originality leads to eternal happiness. Self Esteem places the young female in the midst of... ...emales tend to desire. Self Esteem uses a deeper level of thinking to portray beauty. Secret Deodorant tends to advertise angelic beauty, whereas companies such as Ralph Lauren ad vertise natural beauty. Although both articles use big celebrities to attract their readers, they tend to differ in who is attracted and wherefore they are attracted to the article. Whatever the approach may be, Teen People Magazine accurately appeals to all types of people who desire a good style sense, knowledge on their favorite celebrities, and overall beauty. Works CitedRalph Lauren advertisement. Teen People. September 2005 51.Ruben Studdard Article. Teen People. September 2005 176.Secret Deodorant advertisement. Teen People. September 2005 64.Self Esteem advertisement. Teen People. September 2005 117.Theyve Got Game. Teen People. September 2005 190.